Optical Programming Associates

Optical Programming Associates, a joint venture of Magnavox Consumer Electronics, MCA VIDEODISC, INC. and Pioneer Video, Inc. was formed with the sole purpose of producing and acquiring programming which would demonstrate the many features of the LaserVision system. The participative discs offer advanced programming utilizing all of the features of the LaserVision system: self-pacing, two sound channels, freeze frame, forward and reverse motion, chapter stops, infinitely variable slow motion and specific frame access, providing a unique home video experience. The response of consumers and critics alike to the first releases has been overwhelming, so the press release goes for OPA's launch. Great promise turned into some rather bland and average to below attempts at showing the benefits and highlights of the LaserVision system.